Conversations: Nathan Kotny

First time here or an old friend? Regardless, thanks for stopping by. Get useful info by subscribing for free to my posts. Thank you for visiting!Not too long ago I had a fun conversation with … Read more →

What I Use

As you know, I don’t get in many arguments with people about what technologies they use. My stance has always been to use what enables you to do the best work you can do. However, … Read more →

Listastic 2014

Sayonara 2014! Close enough, right? Time for another year-end recap of my favorites from the last year. Before we jump in, I’d love to learn about the cool things you have planned for 2015. Hit … Read more →

Talking Shop on Digital Marketing Radio

A few weeks ago I had the pleasure of speaking with Digital Marketing Radio creator David Bain. If you’re interested in listening to us talk shop about agency life and where digital marketing is  headed, click here. … Read more →

Script Treatments: Final Pitch and Level 7

I’ve been working on a few short film ideas. After pitching them to a few folks, I narrowed down to the top two and wrote treatments. Let me know if you think one of them … Read more →

The Art of Repositioning

Few things in the world of marketing are tougher to concept and successfully execute than repositioning a brand or product. The strategic graveyard is lined with the tombstones of well-intentioned repositioning gone wrong (cough – Club … Read more →

The Story Arc of Ideas

Depending on who you ask, ideas tend to range in value of being worth zilch to being worth billions. Some would say WhatsApp is a billion dollar idea, while Bic Underwear not so much. Ideas … Read more →