A simple lesson in good advertising

My friend Amy recently created these Vanguard ads. I think she did fantastic work.

Why these ads are good:

• They are smart without getting lost in the creative
• I remembered the name of the brand
• I know what the company is selling
• I was entertained

Hopefully, these commercials will reach audiences interested in investing. Relevancy is at the heart of all good advertising. Either way, kudos to Amy and her team at kbs+p.

What do you think makes a good ad?