Whoever said "it's not the gift that counts," was cheap

The other day, I played in a charity golf tournament at Salem Glen. It so happened that I won the long drive hole (a career first). I was awarded a prize donated by a Wealth Management brokerage house in town at the end of the round. The prize they gave me was a box of generic golf balls and an umbrella. At the risk of sounding ungrateful, genuinely? What did they hope to accomplish here?

Being a golfer or having an interest in the sport is not required to comprehend the issue. First, the participants of this event were prominent executives, entrepreneurs, and professionals in town (present company excluded), and you are going to give away a $10 box of golf balls picked up last minute at Kmart? That is what the gift said to me, at least.

When we give a gift, we are promoting ourselves, our company, or our organization. The perceived value of what we offer (product, service, self, etc.) is showed by what we give and how we give it.

We must take advantage of this great opportunity to exceed the expectations of our audience and recipients. Then back it up. When we do this, we are on our way to becoming “remarkable.”