Happy Sunday, everyone. I shared this with the LOFT [https://poweredbyloft.com] team earlier and thought it was worth including here. Most people in business confuse positioning and differentiation. And while similar, they’re not the same thing. Positioning is a set of specific benefits that establishes your company, product,

Prefer to listen to this week’s episode? Go here: NFTF the Podcast [https://player.captivate.fm/episode/2dc6ce50-2cea-4b8e-afef-efed9b570afa] Happy Sunday, everyone. The word on my mind the most this week — accountability. Why? Because I realize how much better my life, relationships, and businesses are when I pursue it. I

Prefer to listen to this week’s episode? Go here: NFTF the Podcast [https://player.captivate.fm/episode/21759b95-ac25-47f3-b35c-b28ca2306766] Happy Monday, everyone. Last week I jumped back into several marketing execution activities like copy, UX, creative direction, and research to name a few —— the kind I used to do as

Happy Sunday, everyone. Quick Note: Hope you’re cool with trying something new. Over the next 4-6 weeks I’m going to commit to a 1-2x per week publishing of Notes from the Field. In doing so, the format may vary slightly. If that seems like a terrible idea and