NFTF

A collection of 152 posts

#64 The Money Question

Hello, friends. Recently I've been getting a taste of my own medicine. How you ask? With this question: What's your budget? This is one of those questions we always ask when talking to a prospective client. Once we have a good idea of the scope and

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#63 The Next Storm

Hello, friends. Growing up on the outer banks you get used to hurricane season. It's the time of year when bread, milk and water go on strike, surfers take to the water like farmers during harvest, and the people stay glued to the Weather channel like traders watching

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#62 The Definition Alignment

Hello, friends. Just getting back from Drift's HYPERGROWTH conference [https://hypergrowth.drift.com/] but wanted to start sharing a few takeaways (I'll share more over The next few editions of NFTF). Here we go. Definition Alignment Last week I was working with two agency (creative + development)

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#61 The Brand Journey

Hello, friends. Last week a show was playing in the background while I was cleaning up my office. I wasn't paying much attention to it (a modern western with not much substance) until I heard a line of dialogue that must have been written by a former copywriter.

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