#64 The Money Question
Hello, friends.
Recently I've been getting a taste of my own medicine.
How you ask?
With this question: What's your budget?
This is one of those questions we always ask when talking to a prospective
client. Once we have a good idea of the scope and
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#63 The Next Storm
Hello, friends.
Growing up on the outer banks you get used to hurricane season. It's the time of
year when bread, milk and water go on strike, surfers take to the water like
farmers during harvest, and the people stay glued to the Weather channel like
traders watching
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#62 The Definition Alignment
Hello, friends.
Just getting back from Drift's HYPERGROWTH conference
[https://hypergrowth.drift.com/] but wanted to start sharing a few takeaways
(I'll share more over The next few editions of NFTF). Here we go.
Definition Alignment
Last week I was working with two agency (creative + development)
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#61 The Brand Journey
Hello, friends.
Last week a show was playing in the background while I was cleaning up my
office. I wasn't paying much attention to it (a modern western with not much
substance) until I heard a line of dialogue that must have been written by a
former copywriter.
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