NFTF

A collection of 152 posts

#112 The coming set

Happy Sunday, everyone. Growing up on the coast, I didn’t surf as much as most of my friends did. However, one of the things I learned quickly is that waves come in sets — usually three or more. They’d come in one after the other.  And it took all

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#111 The good strategist

Happy Sunday, everyone. In creative businesses like Honestly, a strategist is a key role. And like design, writing, or project management, strategy is a job. I’ve found bringing them onto an engagement early, during pre-sales, and having them contribute through the innovation phase or until the strategy is well

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#110 The action trigger

Happy Sunday, everyone. Can you hang in there with me for one more issue of Notes from the Field for 2020?  Thanks! This week, I’d like to talk about the using inspiration as a trigger for taking action.  But first, a story. From my pre-teens through my 20s, I

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#109 The albatross customer

Happy Sunday, everyone. Life is too short to deal with bad customers. Sometimes it escapes me that we get to choose with whom we do business. We had a recent situation in one of the companies where a customer decided to leave. The feeling was mutual. We didn’t burn

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