I think we complicate word-of-mouth (WOM). Many organizations spend hours trying to get their Youtube video to go viral. Facebook and Twitter, let’s not go there. Here is a simple strategy for creating WOM and building brand value. PSE Marketing 1. Perfect your product and story 2. Set expectations

In a shrinking world with endless options, we fade into invisibility. There are multiple reasons for our camouflage. First, to blend in or become well rounded (colleges like to promote this one) we become just like everyone else who has a degree. Second, fear has made us invisible. Fear of

I was in a clothing store the other day and needed to pick up some socks. I was in a bit of a hurry. I stood in line for over ten minutes behind one other person as the clerk gossiped with the manager. Yep, the manager. Keep in mind, I