The best time to start planning and promoting your next event is the first two weeks after the current event is over. We just wrapped up the ConvergeSouth conference in Greensboro. Now is the perfect time to lay the foundation for next year’s event. I know. I know. It’

Networking these days is all about who you know and who knows you. The strength of your business is in direct proportion to the strength of your network. Because of social media, networking is no longer primarily geographical. We have the ability to meet people anywhere in the world. Tools

Recently, I’ve had several conversations about the relationships between an organization or brand, and its marketing firm or ad agency. I’ve seen similar discussions here. Most company-vendor relationships fall into one of three categories: partner, peasant, or prima donna (as my friend Todd Kinley likes to call it)

A few weeks ago we talked about simple branding [https://davidhorne.me/simple-branding-in-three-steps/]. Today our focus is on the “Deadly D’s”of branding. These are three things that will kill a brand from the inside out. Sure, we talk a lot about the external factors that affect a brand