I have the good pleasure of meeting with many business leaders, owners, and creators, including the wonderful people who work with us at Calm Capital. Without question, the biggest recurring challenge they face is not having enough margin in their lives.

Success leaves clues. So does failure. It is amazing to me how many folks I meet believe success is luck or happens by accident. In my experience, this is not the case. Look at the folks in your arena who are superstars. The common threads that these men and women

Long-term success in any business endeavor or otherwise requires a good foundation. We can talk strategy, operations and marketing tactics all day long, but first, let’s look at what makes for a solid base. Most organizations that fail, do so because they didn’t think about the foundation —— building

Few things in the world of marketing are tougher to concept [https://davidhorne.me/dont-miss-the-concept/]and successfully execute than repositioning a brand or product. The strategic graveyard is lined with the tombstones of well-intentioned repositioning gone wrong (cough – Club Med) . Even still, there are bright spots like Target, Mountain Dew