> Any damn fool can put on a deal, but it takes genius, faith, and perseverance to create a brand.” ~ David Ogilvy What is a Brand? Ask 20 people and you’re likely to receive 30 answers. A brand is the perceived value a consumer places on a product or

Questions you need to answer to nail your brand voice and tone. Brand Voice Questions Brand voice doesn’t change. It’s who your brand is. 1. What kind of relationship does your brand have with its customers (coach, friend, parent, teacher, etc.)? 2. What are adjectives that describe what

Not too long ago, I took the CliftonStrengthsFinder assessmen [https://www.gallupstrengthscenter.com/]t. My scores came back to say my top theme was “learner”. While there are multiple profile sets, the ones I’m keying in on right now is my propensity to absorb information quickly and challenge myself

One of the companies in Greensboro that I’ve had the opportunity to get to know is Thompson Traders [http://thompsontraders.com]. They make copper, brass and stainless steel sinks, range hoods and other kitchen/bath accessories. In fact, they’re the largest importer of copper sinks in the U.