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A collection of 230 posts

Book Review: Today We Are Rich By Tim Sanders

Tim Sanders is one of those people that always makes you believe more in yourself than you did before. His new book, Today We Are Rich [http://twar.com/] , is no exception. I am grateful to him for sending me an advanced copy. Here’s my take: What I really

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Mid-Term report card: GC Social Media/Digital Marketing Class

January of this year marked the first time I set foot in a college classroom as a professor. This semester, I am teaching a digital marketing and social media course at Greensboro College [https://davidhorne.me/class-session/]. It’s now April and we are mid-term. My class is filled with

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Where would you spend $50K, $500K, $5 million?

A few days ago I attendedAnalytics Camp [http://www.analyticscamp.org/]. It is an “unconference” on analytics organized by Nathan Gilliatt [https://twitter.com/#!/gilliatt]. I know what you you are thinking, nerdville, right? True, it was a geekfest, but a good one to boot. One of the best sessions

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Book Review: Enchantment By Guy Kawasaki

Guy Kawasaki makes business look easy. He has a way of simplifying the complexities of business into actionable bite-sized pieces. His knack for doing this is never more evident than in his new book:Enchantment: The Art, of Changing Hearts, Minds, and Actions [http://www.guykawasaki.com/enchantment/]. The book

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