Recently on theMagnetic Ideas blogI wrote about content marketing for B2B companies [http://www.magnetic-ideas.com/blog/content-marketing-challenges/]. It wasn’t a post dedicated to a lot of detailed strategies, content plans, or tactics. That is a post for another time. Until then, check out the awesome book, Content Rules

Give thirsty customers water. In today’s movie lesson, The Three Amigos [http://www.imdb.com/title/tt0092086/](I’m a sucker for 80’s Chevy Chase movies) remind us that we need to meet the needs of our customers. In this scene, his character Dusty, clearly fails to offer

Promote the current thing [http://geofflivingston.com/2011/07/27/the-punish-geoff-fundraiser/] and the next thing, but never more than that.  I learned this years ago, and it has served me well. And it’s more true today in our real-time marketplace. The Current Thing What is hot and now? You

I’ve been thinking a lot about URGENT vs IMPORTANT lately. It seems we let the urgent tasks rule our calendars  instead of giving important issues their due. Why is this? I think it has to do with taking the path of least resistance. For me, most of the urgent