Have you read We Are All Weird by Seth Godin from The Domino Project? If not, you should because: Positioning is more important than ever! There is no denying the fact that mass marketing is less effective for 99.5% of businesses out there. What are you doing to stand

This post is part of ourConvergeSouth Conference [http://convergesouth.com/] series.Today’s five questions are with Lauren Polinsky.If you haven’t yet registered and would like to attend, you can sign up[here] [http://convergesouth2011-horne.eventbrite.com/]. Earlier posts in the series: Sue Polinsky & Rob Ainbiner [https:

Sometimes success is knowing what not to do We talk a lot about the keys, pillars, principles, secrets, and lessons of successful content marketing. But rarely do we discuss the “cannots” of success. Until today. There are many paths one can take to the top of a mountain but only

This post is part of ourConvergeSouth Conference [http://convergesouth.com/] series.Today’s five questions are with Kristen Daukus.If you haven’t yet registered and would like to attend, you can sign up[here] [http://convergesouth2011-horne.eventbrite.com/]. Earlier posts in the series: Sue Polinsky & Rob Ainbiner [https: