> The simplest answer is usually the right one ~Occman’s Razor [http://en.wikipedia.org/wiki/Occam's_razor] Never underestimate the power of simple [https://davidhorne.me/simple-branding-in-three-steps/]concepts to execute your ideas. Here are few examples: Bob Dylan Subterranean Homesick Blues – A HAND LETTERING EXPERIENCE from

It’s planning season for 2013. You may have already started identifying goals and outlining budget items for next year. Do yourself a favor and perform aS.W.O.T. Analysi [http://en.wikipedia.org/wiki/SWOT_analysis]s before you get too far down the road. > If you

My friend Christopher Laney shared with me a post he wrote about a lesson from the movie, Almost Famous [http://www.imdb.com/title/tt0181875/]. See. I’m not the only one that thinks about movie lessons [https://davidhorne.me/movie-lessons/]. And anyone who knows me knows I’m a

A marketing strategy is difficult task for many brands and organizations to create. They have many variables and to develop one that’s scalable and precise is hard work. Here are five common mistakes brands make with their marketing strategy. 1. Forgetting to look at current positioning Many brands fail