Two ingredients of content marketing that are easy to overlook
Content marketing gets plenty of press in the business world these days. On any
given week you can find dozens of posts, podcasts and videos on the subject.
Most of the time content management, search optimized content or inbound
marketing tactics revolve around content creation
[https://davidhorne.me/the-three-cannots-of-successful-content-marketing/].
These
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The most important kind of leadership
Leadership is sometimes an over-talked subject. There is no shortage of experts
and examples of great leaders
[https://davidhorne.me/movie-lesson-play-win-learned-from-searching-for-bobby-fischer/]
out there. Drop by your local Barnes & Nobles and pick up any one of a thousand
titles starting with “Leadership Principles of…”.
Instead, let’s talk about the
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Marketing like the wind
Wind is invisible. You can feel the effects of it. You can measure it. You can
even track its cause. But you can’t see it.
Marketing at its best is this way – like the wind.
It starts when a brand creates products for their customers instead of finding
customers
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Movie Lessons: Jack and Bobby reminds us now is not the time to play it safe
If you can’t see the video, click here.
I loved this [http://www.imdb.com/title/tt0410997/] show. Unfortunately it was
cancelled after a season. Recently I’ve been reading Seth Godin’s new book, The
Icarus Deception. Seth challenges us to make better art and fly closer to
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