What if the maxim for your company was to care more? Customers are looking for someone who feels their pain and their joy. Most organizations don’t give a rip. Isn’t it obvious every time you have to fly a commercial airline or have to call your local cable

Every two weeks my partner, Jeff [http://twitter.com/jeffsangeorge], and I send out a newsletter, The Whatupdate, aimed at giving people relevant and practical advice for growing their businesses through digital marketing. In the most recent Whatupdate, we started a series on crafting content marketing that works. Part one

Craftsmanship is making a comeback and I’m glad to see it. There is something genuine about it. When we meet someone who has dedicated their life’s work [https://davidhorne.me/business-investments/] to perfecting a skill or trade, it’s inspiring. All of us can appreciate fine work. Instead

Growing any business requires investing. There are obvious investments like capital and sweat equity [https://davidhorne.me/entrepreneurss-breakfast-business-wisdom-from-successful-bootstrappers/] . No business is successful without doing the work and some financial resources. Fortunately, you don’t need VC funding to get something going. These investments don’t always work out though. People