Begin with the end in mind when creating your marketing strategy. We are halfway through 2013. It’s gone by in a hurry. A lot of the clients we work with are starting to plan what they want to do next year [https://davidhorne.me/make-this-year-your-best-ever/]to take their business

What’s your take on the crop of recent online publishing platforms? It seems there’s a lot going on in the space. There’s Medium. Learn about ithere [https://medium.com/about]. There’s Ghost. Learn about it here [https://ghost.org/]. Last week, the guys at Oak launched

The saying used to be, “under promise and over deliver.” This may have been true in the past, but to win customers daily, brands need to: Make good on their promises and over deliver. You can’t under value (or under promise [https://davidhorne.me/truth-matters/]) anything. The competition for

Hard work versus smart work. It’s an age-old debate. Which one is more important? The answer is both. Working hard helps you find opportunities and working smart helps you capitalize on them. Hard Work Hard work isn’t always breaking rocks in the hot sun or 15 hour days.