Let’s assume you have made the leap, you have gone all in, and are ready to move your business to the cloud [http://en.wikipedia.org/wiki/Cloud_computing]. We are going to focus choosing the best apps for your organization. There are literally thousands of web-based tools and

Let’s talk about “brand.” Some people may think a logo or design is the brand. Maybe 30 years ago that could have worked. It’s more that. A brand is composed of the memories, stories, expectations and relationships baked into the consumer’s mind. The total of these pull

Having fun is all about attitude [https://davidhorne.me/keep-moving-better-days-and-craftsmanship/]. This is one of those principles that preaches well but is hard to practice (especially standing in line at the DMV, cleaning bathrooms or watching reality tv). I must admit that recently I’ve been sucking at having fun. My

The subject of niche markets and target audiences [https://davidhorne.me/2-ingredients-of-content-marketing-that-are-easy-to-overlook/] has come up in several conversations recently. I’d like to share a few thoughts. A lot of times we like to interchange target audience and niche. Most of the time these are two entirely different things. A