Starting Greensboro College's social media brand review

Socialmediabrandreview.com is one of the projects my Greensboro College students are doing this semester. They are reviewing top brands’ social media participation and engagement and posting their critiques on a blog we set up.

Each student will post three reviews over the course of the semester. They are picking two from a list we gave them and one of their own choice. Do you have any suggestions for them? The other component is a five minute in class presentation on their findings. This, we are filming and embedding in their posts.

Check it out and support our future marketers: Greensboro College Social Media Brand Review

My hope is that this project will be fun, give them an opportunity to contribute to a case study, and start blogging. What do  you think? How can I make it a better experience for them?

photo credit: Robert S. Donovan