Start with simple

Often times we feel the need to come up with something profound to engage our customers or market our business. In most cases, great ways to promote your product or service are found in simple solutions. For example, today is my birthday and Pine Needles Resort is giving me a free round of golf within seven days of my birthdate.

Last year they sent out an offer for a birthday round of golf on them. All I needed to do was sign up for their newsletter. The offer was relevant and timely. The generated a new lead, I got a free round of golf at one of the top courses in the country.  Simple. Effective.  The lesson is this, simple is often the best route and is usually the most cost-effective. John Jantsch is great at this.

Have you found simple ways to connect with your customers and prospects?