Movie Lessons: Tommy Boy teaches us how to sell

Have you ever seen Tommy Boy —the brilliant masterpiece of mid-90s cinema?

During my school years, it was a staple, along with Fletch, Caddyshack, Dumb and Dumber, and all 1980s John Cusack movies. Uhh, you can see my collegiate maturity level coming through (I am easily entertained).

The lesson from Tommy Boy is simple.

Successful selling comes from being authentic and passionate. Don’t worry about being too smooth or smart. Know your product and audience. Be real. Be human. Have fun.

When Tommy makes this click after the restaurant scene, the sales start to fly.

People don’t like to be sold, but they sure love to buy (especially from people the know, like, and trust).