Movie lessons: Patch Adams teaches us to care more

What if the maxim for your company was to care more? Customers are looking for someone who feels their pain and their joy. Most organizations don’t give a rip. Isn’t it obvious every time you have to fly a commercial airline or have to call your local cable company? How about the DMV?

In the movie Patch Adams, Robin William’s character  “You treat a disease, you win, you lose. You treat a person, I guarantee you, you’ll win, no matter what the outcome.”  In business if we treat people as only customer and prospects, we may win or lose. We treat them as people, and it’s win-win.

If you can’t see the video, click [here].

The problem with caring is it takes an effort. Caring less is easy. When customers are a number or  transaction little energy is needed. You don’t have to think about the big picture or long-term thinking. It’s also risky. When you put your heart out there on the line, people may not care back. And that hurts.