Don't date your customers— court them

Don’t date your customers and prospects, court them.

If you are worthy, they will marry you.

Dating is short term. Courting is long term.

Dating meets “my” needs. Courting meets your needs.

Dating communicates at. Courting communicates with.

Dating babbles about how great I am. Courting listens to how great you are.

Dating wants to be with everyone. Courting wants YOU.

Dating looks to score. Courting looks for life partnership.

Dating spends for today. Courting invests for tomorrow.

Dating lacks commitment. Courting builds loyalty.

There are only two outcomes to relationships. You get married or break-up.

Why do we spend so much time professionally and personally going on dates? We have all been on dates. More than not, they are wasted hours in the company of people that we have no desire to spend our time with or develop long meaningful relationships. Wouldn’t we be better off finding the right people and investing our creative thoughts, resources, and passions to winning them over with sincere and focused efforts?