Distilling your ideas

Recently I was working on a pitch deck for my project Ketch Statistics.

Every time I do one of these, I’m reminded of how beneficial the exercise is for distilling your ideas down to what’s most important.

My goal is always to communicate as quickly as possible that we are ABC company and we have an idea that does X. Now we’ll show it to you and why people need it.

Pro Tip:

I’ve also found it is better to be concise even if that shrinks the idea. Big and vague descriptions often seem like fluff. It’s okay if your idea is specific and narrow to start. Your aim is to keep the conversation going.

Making ideas simple sure is hard work.