Creativity without confusion

Are you producing great content that hits home with your audience or is your message getting lost in the creative? I’ve seen it a hundred times and so have you. Have you ever watched a commercial that left you confused? You paid attention for the entire 30 seconds and didn’t know what the brand was or what they were selling.

Recently, I found literal music videos which illustrates my point perfectly.

How often do we try to be too clever or sensational when trying to garner attention? More than ever before we must focus on content that is relevant and in the context for the consumer to receive.

Having good data that can be interpreted to guide your creative is part of it, but what else?

photo credit: EraPhernalia Vintage . . . (playin’ hooky ;o)