Tag Archive: Tiger Woods

A Lesson In Authenticity From Tiger Woods And John Daly

Recent events around Tiger Woods have sparked thousands of conversations online. Apart from the obvious moral issues surrounding the saga, I believe there is a valuable lesson in social media and marketing. We all know there are “new rules” of marketing. They have been written about endlessly by folks (smarter than me) like Kyle Lacy and…

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David Horne

David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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