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Organizations: We need a digital footprint! Get on Twitter, Facebook, Youtube, Yelp, Foursquare, and Flickr. Build a Blog. Send email campaigns. We need to engage and build community. Consumer: Knock Knock? Consumer: Knock Knock? Consumer: Hello? Consumer: Anybody there? Companies are beginning to understand the value associated with establishing a digital footprint. They see conversations…
Do you remember the story of the tortoise and the hare? Did you know it is a marketing story? The one where the rabbit takes off in a blaze leaving the tortoise moseying behind. We all know the ending, the hare gives out of gas before the finish line and the turtle jogs by breaking…
Organizations often damage their online reputation with interruption marketing tactics. When this happens brand engagement plummets, fans flee, and prospects treat your company like a leper. If this has happened to you, fear not! You can rebuild your online reputation. It is not easy, it won’t happen overnight, but it can be done. The road to…
I was visiting a client last week and one of the folks asked me about secrets to getting to the top of Google search. He then wanted to know about going viral on Youtube. Then everyone started chiming in. They wanted to know the tactics. These days a lot of companies get wrapped up in…
Recent events around Tiger Woods have sparked thousands of conversations online. Apart from the obvious moral issues surrounding the saga, I believe there is a valuable lesson in social media and marketing. We all know there are “new rules” of marketing. They have been written about endlessly by folks (smarter than me) like Kyle Lacy and…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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