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Last week I wrote about the ABC’s of social media on SocialFresh.com. Nothing too deep, just a good reminder that we need to know the social media alphabet. You can check it out, here. Now, let’s talk integers. Social Media 123′s 1. Vision – Know what you want 2. Focus - Strategy and Tactics 3. Goals –…
January of this year marked the first time I set foot in a college classroom as a professor. This semester, I am teaching a digital marketing and social media course at Greensboro College. It’s now April and we are mid-term. My class is filled with bright young men and women who hold all the potential…
There are a hundred things you can do to make your brand sharable. There are a thousand ways to spread your organization’s ideas. Here is one great way. Make it Easy! Optimize your content to be easy to find. Create content in the right context to make it easy to understand. Write to an audience…
Socialmediabrandreview.com is one of the projects my Greensboro College students are doing this semester. They are reviewing top brands’ social media participation and engagement and posting their critiques on a blog we set up. Each student will post three reviews over the course of the semester. They are picking two from a list we gave them and…
Hello friends. I have the great fortune to live in an area with some very bright folks in the MarCom world. In the last month or so I’ve had an opportunity to get to know some great folks. You should get to know them too. John Cass- He is the head of digital marketing efforts…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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