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Long term success in any business endeavor, social media or otherwise, requires a good foundation. The importance of laying the right foundation seems to be an after thought for most companies these days. Cornerstones set the position of a structure. They function the same way for your business by giving you a reference for laying other…
Social Media doesn’t cause problems or make something great. It simple magnifies what is already there. Sometimes I still run into marketing or brand managers that believe social media causes all sorts of problems. It causes customer service problems. It causes branding problems because you lose control of the message. It does…it does… it does… The…
There are a million different ways to do anything. This goes for marketing, leadership, social media, parenting, managing, etc. Too often, we (and I am guiltier than most) believe the way we succeeded at something is the only way one can. This is dangerous. Beware if you get to a point when this is the case. Companies…
The great folks at the National Cotton Council and Syngenta asked me to speak at their “Leadership At Its Best” Conference. It was a blast spending time with such wonderful folks and talking about social media for the Ag business. Here is what we discussed: Social Media for Awareness and Influence View more presentations from David…
Can you believe it is already May? In the college world it means: class dismissed! For me, it means my college professor hat comes off. I hope to have the opportunity to wear it again. It was an incredible learning experience for me and hopefully for the students also. In a few short months they…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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