Tag Archive: seth godin

Movie Lesson: “Pause Press Play” Shows Us Everything Has Changed

If you can’t see the video, click [here]. everything has changed. Today’s movie lesson comes to you from Pause Press Play. The new documentary talks about the collision of art, digital, and technology. There are some interesting segments about how the digital age has revolutionized, and in many cases, democratized film, design, music, advertising, business, and  art….

What’s Your Weird?

Have you read We Are All Weird by Seth Godin from The Domino Project? If not, you should because: Positioning is more important than ever! There is no denying the fact that mass marketing is less effective for 99.5% of businesses out there. What are you doing to stand out from the crowd? How are you…

Generosity Marketing From Seth Godin And Tony Hsieh

Tony Hsieh caught up with Seth Godin on the Delivering Happiness bus tour. This is a nice 8 minute clip talking about generosity marketing. It is a good reminder for us tom remember how valuable kindness and taking your eyes off yourself are to succeeding in business and life. Enjoy! If you can’t see the video…

Your First Marketing Strategy: Learning From Ben’s Ice Cream

You have to try Ben’s Homemade Peach ice cream.  It is amazing!  I always stop in for a scoop on my way to or from (or both) Pinehurst.  I was there on Monday taking advantage of my birthday round at Pine Needles/Mid Pines.  Their key marketing strategy is in making the product awesome. Seth may call…

Purple Cow Sightings

In 2003, Seth Godin published a book titled Purple Cow(not an affiliate link). I am sure many of you have read it, but if you haven’t, it is worth a read. To me, the beauty of this book is in the simplicity of its message. Don’t go for sameness or even differentiation, go for distinction….

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David Horne

David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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