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	<title>David HornePull vs | David Horne</title>
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	<description>It&#039;s all marketing</description>
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		<title>Rule #53: Learn To Connect Before You Pull</title>
		<link>http://davidhorne.me/2009/08/23/rule-53-learn-to-connect-before-you-pull/</link>
		<comments>http://davidhorne.me/2009/08/23/rule-53-learn-to-connect-before-you-pull/#comments</comments>
		<pubDate>Mon, 24 Aug 2009 02:03:00 +0000</pubDate>
		<dc:creator>David Horne</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Relationships]]></category>
		<category><![CDATA[Alan Weber]]></category>
		<category><![CDATA[Pull vs]]></category>
		<category><![CDATA[Push]]></category>
		<category><![CDATA[Rules of Thumb]]></category>

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		<description><![CDATA[Learn to connect with your customers and prospects. Learn to connect with your employees Learn to connect with your players Learn to connect with your team When you connect and it is sincere and authentic&#8230;. When you connect to them for them&#8230; When you connect the what with the why&#8230;you can pull. Pull wins. Pull...]]></description>
			<content:encoded><![CDATA[<div>Learn to connect with your customers and prospects.</div>
<div>Learn to connect with your employees</div>
<div>Learn to connect with your players</div>
<div>Learn to connect with your team</div>
<div>When you connect and it is sincere and authentic&#8230;.</div>
<div>When you connect to them for them&#8230;</div>
<div>When you connect the what with the why&#8230;you can<strong> </strong>pull.</div>
<div>Pull wins. Pull attracts. Pull unifies.</div>
<div>Push loses. Push repels. Push separates.</div>
<div>I recently left this comment on <a href="http://rulesofthumbbook.blogspot.com/"><span style="color: #ff0000;"><strong>Alan Weber&#8217;s blog</strong></span></a>. Here is what he said about Pull vs. Push.</div>
<div><span style="white-space: pre;"> </span><span style="font-size: small;"><span style="white-space: pre;"> </span></span></div>
<blockquote>
<div><span style="font-size: small;"><span style="white-space: pre;"> </span>&#8220;Learn to connect. Then you can pull.  Relevance &amp; Sincerity</span></div>
<div><span style="font-size: small;"><span style="font-size: 16px;"><span style="white-space: pre;"><span style="font-size: small;"><span style="white-space: pre;"> </span> <span style="white-space: pre;"> </span></span></span><span style="font-size: small;">Don&#8217;t push. The benefits, if any, are almost always short term.&#8221;</span></span></span></div>
<blockquote>
<div><cite><span style="font-size: small;"><span style="white-space: pre;"> </span>Originally posted as a </span><a href="http://www.rulesofthumbbook.com/add_your_own_rule.html#comment-14645490"><span style="font-size: small;">comment</span></a><span style="font-size: small;"> by </span><a href="http://disqus.com/people/davidnc/"><span style="font-size: small;">davidnc</span></a><span style="font-size: small;"> on </span><a href="http://www.rulesofthumbbook.com/addrule.html"><span style="font-size: small;">Add Your Rule</span></a><span style="font-size: small;"> using </span><a href="http://disqus.com/"><span style="font-size: small;">Disqus</span></a><span style="font-size: small;">.</span></cite><span style="font-size: small;"><br />
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<blockquote><p><span style="font-size: small;">&#8220;Pull, don&#8217;t push&#8211;wise words. I&#8217;ve always found that people who are able to use the power of attraction are much more effective as leaders than people who attempt to create influence through the exercise of raw power. Interestingly, it also works as a product and marketing strategy&#8211;push marketing has become less reliable and more expensive, and pull-related campaigns bring people together and generate much greater customer loyalty. Thanks for weighing in with your Rule #53!<br />
alan&#8221;</span></p></blockquote>
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</blockquote>
<div><cite><span style="font-size: small;"><span style="white-space: pre;"> </span>Originally posted as a </span><a href="http://www.rulesofthumbbook.com/add_your_own_rule.html#comment-14650368"><span style="font-size: small;">comment</span></a><span style="font-size: small;"> by </span><a href="http://disqus.com/people/alanwebber/"><span style="font-size: small;">alanwebber</span></a><span style="font-size: small;"> on </span><a href="http://www.rulesofthumbbook.com/addrule.html"><span style="font-size: small;">Add Your Rule</span></a><span style="font-size: small;"> using </span><a href="http://disqus.com/"><span style="font-size: small;">Disqus</span></a><span style="font-size: small;">.</span></cite></div>
</blockquote>
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