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Some of you may be asking yourselves, what is a mood board? It is a mosaic of images, words, graphics, and objects that project what you want your brand position to be. In developing your personal brand, think of a mood board as a snapshot of where you want to be. It is a destination…
2011 is gaining momentum for many of you. Performing a personal S.W.A.G. (Story. Works. Abilities. Goals.) will help you make the most of this year’s opportunities. S.W.A.G. is an exercise inspired by the traditional S.W.O.T analysis that organizations perform. The purpose of the activity is to help you frame your personal brand strategy. Story- What story…
A couple of weeks ago I spoke about personal branding and social media to faculty and students at my alma mater, Greensboro College. Thanks again to everyone who attended, I enjoyed talking with you and it was a pleasure to meet you. My presentation focused more on philosophy (what, why, who) and less on the mechanics…
Too many people turn into “me monsters” trying to build their personal brand. Focus on others. Bring value to your community. Edify those around you. Do these things and you will not fall into the dark-side. Here is Brian Regan on “ME MONSTERS” Below is a great post by Mitch Joel on “me-monsters” 2.0. You…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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