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Be useful and be brilliant Utility is one thing companies better think about as they work to connect with their audiences. With all the choices out there for consumers, if it isn’t useful, it isn’t going to stick or spread. A couple of weeks ago I listened to Mitch Joel talk about this same concept….
You have to try Ben’s Homemade Peach ice cream. It is amazing! I always stop in for a scoop on my way to or from (or both) Pinehurst. I was there on Monday taking advantage of my birthday round at Pine Needles/Mid Pines. Their key marketing strategy is in making the product awesome. Seth may call…
Too many people turn into “me monsters” trying to build their personal brand. Focus on others. Bring value to your community. Edify those around you. Do these things and you will not fall into the dark-side. Here is Brian Regan on “ME MONSTERS” Below is a great post by Mitch Joel on “me-monsters” 2.0. You…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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