Tag Archive: Microsoft

Goodbye Cola War Hello Tech War

Cola Wars meet the Tech Wars. Apple and Microsoft have taken me back to the days of my youth, during one of advertising’s most ruthless rivalries. I’m not talking the Redsox vs Yankees, Sampras vs. Agassi, Lakers vs. Celtics, Duke vs Carolina, or even Angelina vs. Jen. Do you remember the Cola wars of the…

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David Horne

David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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