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Toms Shoes + Whole Foods = Marketing Heaven Recently, I was in Winston Salem and witnessed the marketing arranged marriage between TOMS and Whole Foods. I have to admit these two are perfect for each other. Well done Brad Otts, the cupid in this love story. Here is a link about the matrimony between TOMS & Whole Foods….
“It was nothing.” The three words we should never say. This week I was working through a customer experience where I was on the customer end. Oddly enough, I had a snake in my house. You mean on your property in the yard. NO. I mean in my kitchen. Imagine, coming downstairs for some breakfast,…
It is time for another round of movie lessons. This week I will draw from Ocean’s Eleven. There are many things to learn from this movie about putting together the right team (which I may come back to later), but I wanted to focus on listening. I love the scene when Rusty (Brad Pitt) is…
Organizations should crawl first. Last weekend my wife and I attended a birth and baby class. We are having our first child in March and she thought the class would be enlightening. Well, it was. Our instructor, Vicki, described more than I ever cared to learn. Did she just say mucus plug? One discovery the…
The other day a friend of mine was telling me about a house he was building towards the coast. During one point in the conversation Steve said, “I called MY realtor in…” His realtor happened to be three hours away in a town Steve doesn’t live in anymore. The lesson from this story is that…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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