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This past Tuesday, New Marketing Labs hosted a one day event in Chicago titled “New Marketing Experience (NME).” I have been to many conferences where attendees sit theatre style and listen to experts speak at us or to us in better scenarios. NME was formated differently. We sat at round tables with the speakers and other…
Tony Hsieh caught up with Seth Godin on the Delivering Happiness bus tour. This is a nice 8 minute clip talking about generosity marketing. It is a good reminder for us tom remember how valuable kindness and taking your eyes off yourself are to succeeding in business and life. Enjoy! If you can’t see the video…
Hello friends. I have the great fortune to live in an area with some very bright folks in the MarCom world. In the last month or so I’ve had an opportunity to get to know some great folks. You should get to know them too. John Cass- He is the head of digital marketing efforts…
Be purpose minded not process minded. That statement will help you immensely. I work with companies sometimes that are focused on the process. Which isn’t horrible unless you focus only on the process. How do we find customers and get them to do something? What constraints can we eliminate to be more productive? These are all decent…
Do you remember the story of the tortoise and the hare? Did you know it is a marketing story? The one where the rabbit takes off in a blaze leaving the tortoise moseying behind. We all know the ending, the hare gives out of gas before the finish line and the turtle jogs by breaking…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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