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In today’s world your business is only as strong as your database. I get asked frequently which CRM (Customer Relationship Manager) tools to use and how to implement them. Answering those questions was my job at one time. I helped several companies develop CRM processes, evaluate tools, and integrate solutions. How I use CRM today…
Freelance Whales and Miniature Tigers, two of my favorite bands right now, played recently in Chapel Hill at the Local 506. Rob Blackwell and I went to the show and it was fantastic. But I want to offer a few ideas about tour and show marketing for bands per my time with Freelance Whales and…
Seasons change. Fall is here so I took my family to Moses Cone manor in Blowing Rock, NC. The Blue Ridge Parkway is beautiful this time of year. Millions of leaves paint the landscape with hues of yellow, orange, and red. Business is seasonal too. Most don’t follow typical Spring, Summer, Fall, and Winter like…
This past Tuesday, New Marketing Labs hosted a one day event in Chicago titled “New Marketing Experience (NME).” I have been to many conferences where attendees sit theatre style and listen to experts speak at us or to us in better scenarios. NME was formated differently. We sat at round tables with the speakers and other…
Tony Hsieh caught up with Seth Godin on the Delivering Happiness bus tour. This is a nice 8 minute clip talking about generosity marketing. It is a good reminder for us tom remember how valuable kindness and taking your eyes off yourself are to succeeding in business and life. Enjoy! If you can’t see the video…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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