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Social Media doesn’t cause problems or make something great. It simple magnifies what is already there. Sometimes I still run into marketing or brand managers that believe social media causes all sorts of problems. It causes customer service problems. It causes branding problems because you lose control of the message. It does…it does… it does… The…
There are a million different ways to do anything. This goes for marketing, leadership, social media, parenting, managing, etc. Too often, we (and I am guiltier than most) believe the way we succeeded at something is the only way one can. This is dangerous. Beware if you get to a point when this is the case. Companies…
Let’s talk about simple branding. It is easy to make business complex these days. All of the technologies and tools available to us these days are wonderful but if we let it distracted us, our brand will suffer. This is exactly the conversation I had with my good friend Jeff Dolan recently. He is an incredible media…
Can you believe it is already May? In the college world it means: class dismissed! For me, it means my college professor hat comes off. I hope to have the opportunity to wear it again. It was an incredible learning experience for me and hopefully for the students also. In a few short months they…
January of this year marked the first time I set foot in a college classroom as a professor. This semester, I am teaching a digital marketing and social media course at Greensboro College. It’s now April and we are mid-term. My class is filled with bright young men and women who hold all the potential…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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