.png)
This business (marketing) is not about selling stuff. This business is about creating strong, provocative relationships between good companies and their customers. Those relationships will feed the business but you have to feed the relationships. – Dan Wieden If you can’t see this video, click here. Enough said.
Each year I watch the Super Bowl’s advertisements and think about all the time and money invested into 30 seconds of grandeur and ask, is it worth it? Brands use the commercials for the opportunity to reach tens of millions of people at one time in one place. The smart ones focus their effort to a particular…
Social Media doesn’t cause problems or make something great. It simple magnifies what is already there. Sometimes I still run into marketing or brand managers that believe social media causes all sorts of problems. It causes customer service problems. It causes branding problems because you lose control of the message. It does…it does… it does… The…
There are a million different ways to do anything. This goes for marketing, leadership, social media, parenting, managing, etc. Too often, we (and I am guiltier than most) believe the way we succeeded at something is the only way one can. This is dangerous. Beware if you get to a point when this is the case. Companies…
Let’s talk about simple branding. It is easy to make business complex these days. All of the technologies and tools available to us these days are wonderful but if we let it distracted us, our brand will suffer. This is exactly the conversation I had with my good friend Jeff Dolan recently. He is an incredible media…
 |
 |
David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
More about David
Follow David on Twitter