Social Media doesn’t cause problems or make something great. It simple magnifies what is already there. Sometimes I still run into marketing or brand managers that believe social media causes all sorts of problems. It causes customer service problems. It causes branding problems because you lose control of the message. It does…it does… it does… The…
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There are a million different ways to do anything. This goes for marketing, leadership, social media, parenting, managing, etc. Too often, we (and I am guiltier than most) believe the way we succeeded at something is the only way one can. This is dangerous. Beware if you get to a point when this is the case. Companies…
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