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When I played soccer as a kid our goal was to kick the ball as far down the field as possible. We didn’t have any strategy other than kick and chase. The result was a lot of running, kicking, and not much scoring. When we learned how to work as a team and purposefully move the…
Having a media channel strategy is important. Seth said so the other day. The key is getting the different marketing channels to work together. A lot of organizations use the same tactics across the different mediums. They try to get in front of as many eyeballs as possible regardless of relevance. They try to go…
You have to try Ben’s Homemade Peach ice cream. It is amazing! I always stop in for a scoop on my way to or from (or both) Pinehurst. I was there on Monday taking advantage of my birthday round at Pine Needles/Mid Pines. Their key marketing strategy is in making the product awesome. Seth may call…
I was visiting a client last week and one of the folks asked me about secrets to getting to the top of Google search. He then wanted to know about going viral on Youtube. Then everyone started chiming in. They wanted to know the tactics. These days a lot of companies get wrapped up in…
This week I was working with a client on their marketing strategies for 2010. It is amazing to me how many companies do not keep data and metrics concerning their business. One of the brightest guys I have ever met used to say “you cannot improve what you do not measure.” There are few truer…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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