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January of this year marked the first time I set foot in a college classroom as a professor. This semester, I am teaching a digital marketing and social media course at Greensboro College. It’s now April and we are mid-term. My class is filled with bright young men and women who hold all the potential…
Socialmediabrandreview.com is one of the projects my Greensboro College students are doing this semester. They are reviewing top brands’ social media participation and engagement and posting their critiques on a blog we set up. Each student will post three reviews over the course of the semester. They are picking two from a list we gave them and…
A couple of weeks ago I spoke about personal branding and social media to faculty and students at my alma mater, Greensboro College. Thanks again to everyone who attended, I enjoyed talking with you and it was a pleasure to meet you. My presentation focused more on philosophy (what, why, who) and less on the mechanics…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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