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I love to concept. It is one of my favorite things to do professionally. You know, taking an idea and making it big, telling a story, and connecting it to the people who want it. It isn’t uncommon for us to spend hours during the creative phase thinking of how we want to communicate…
2011 is gaining momentum for many of you. Performing a personal S.W.A.G. (Story. Works. Abilities. Goals.) will help you make the most of this year’s opportunities. S.W.A.G. is an exercise inspired by the traditional S.W.O.T analysis that organizations perform. The purpose of the activity is to help you frame your personal brand strategy. Story- What story…
As much as we hate it the end result is satisfying. The peace and security we get from a new home is well worth the inconvenience and effort. This made me think about all worthwhile endeavors. Three things I learned about success from moving this weekend: 1. Purge. We simplified our move by getting rid…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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