Sure, you return the call or message if they are prospective buyers for your widget or service. But a thoughtful action to connect with you? Someone taking their time to think of you?

It is amazing to me how many people simply do not respond. Are we really to a point where the lifeblood of our relationships suffer anemia? Is it Apathy? Laziness?

I must be the crazy one who believes in the etiquette of returning a phone call, email, or text message. You don’t have to get into a long conversation. I know you are busy. You have a lot going on. But a 3 minute phone call or email? A 30 second text message? Isn’t it worth it?

When they know you care, they want to give you their business, their love, their time. They want you to lead them. You want to build meaningful relationships and a network of dependable resources? You want to separate yourself from average?

A little etiquette goes a long way in developing friends, clients, and fans. Responding builds bridges that relationships can be forged on.

photo credit: Muffett