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“It was nothing.” The three words we should never say. This week I was working through a customer experience where I was on the customer end. Oddly enough, I had a snake in my house. You mean on your property in the yard. NO. I mean in my kitchen. Imagine, coming downstairs for some breakfast,…
It is time for another round of movie lessons. This week I will draw from Ocean’s Eleven. There are many things to learn from this movie about putting together the right team (which I may come back to later), but I wanted to focus on listening. I love the scene when Rusty (Brad Pitt) is…
The other day a friend of mine was telling me about a house he was building towards the coast. During one point in the conversation Steve said, “I called MY realtor in…” His realtor happened to be three hours away in a town Steve doesn’t live in anymore. The lesson from this story is that…
Don’t date your customers and prospects. Court them. If you are worthy, they will marry you. Dating is short term. Courting is long term. Dating meets “my” needs. Courting meets your needs. Dating communicates at. Courting communicates with. Dating babbles about how great I am. Courting listens to how great you are. Dating wants to…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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