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If you can’t see the video, click [here]. everything has changed. Today’s movie lesson comes to you from Pause Press Play. The new documentary talks about the collision of art, digital, and technology. There are some interesting segments about how the digital age has revolutionized, and in many cases, democratized film, design, music, advertising, business, and art….
Have you read We Are All Weird by Seth Godin from The Domino Project? If not, you should because: Positioning is more important than ever! There is no denying the fact that mass marketing is less effective for 99.5% of businesses out there. What are you doing to stand out from the crowd? How are you…
Recently, I’ve had several conversations around the relationships between an organization or brand and its marketing firm or ad agency. I’ve seen similar discussions here and here. Most company-vendor relationships fall into one of three categories: partner, peasant, or prima donna(as my friend Todd Kinley likes to call it). One of these three types of relationships produces long-term…
This post is part of our ConvergeSouth Conference series. Today’s five questions are with Lauren Polinsky. If you haven’t yet registered and would like to attend, you can sign up [here]. Earlier posts in the series: Sue Polinsky & Rob Ainbiner, Jeff SanGeorge, Katie Morris, Brandon Burke, Phil Buckley, and Kristen Daukas. Lauren Polinsky is not only an online and mobile marketing pro, with almost…
We talk a lot about the keys, pillars, principles, secrets, and lessons of successful content marketing. But rarely do we discuss the “cannots” of success. Until today. Sometimes success is knowing what not to do. There are many paths one can take to the top of a mountain but only a few pitfalls that have…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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