.png)
Some of you may be asking yourselves, what is a mood board? It is a mosaic of images, words, graphics, and objects that project what you want your brand position to be. In developing your personal brand, think of a mood board as a snapshot of where you want to be. It is a destination…
Every interaction you have with prospects and customers makes a deposit or withdrawal in their trust account. When the balance gets high enough, connection happens and the customer buys. When the balance dips below a certain level, you lose that customer or prospect. For example, let’s look at the case of T.J. Hairston. He is…
Smiling is the superpower you forget to use. It is a bridge and a ladder. It connects people and elevates communication. Smiling diffuses tension and anger. It is like a vacuum to a flame. It evokes happiness and fosters joy. Smiling makes friends and customers out of strangers. It is a foundation of likability and conquers…
Can you believe it is already May? In the college world it means: class dismissed! For me, it means my college professor hat comes off. I hope to have the opportunity to wear it again. It was an incredible learning experience for me and hopefully for the students also. In a few short months they…
Happy birthday Sir William Shakespeare! You haven’t aged a bit. Friends, Romans, countrymen, lend me your ears; I come to bury Caesar, not to praise him. The evil that men do lives after them; The good is oft interred with their bones; So let it be with Caesar… I can still recite parts of Mark…
 |
 |
David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
More about David
Follow David on Twitter