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Recently on workshifting.com, I wrote about the most expensive thing you own. What do you think it is? Would you believe its your ego? Inflation, resentment, stubbornness, and criticizing are symptoms that could prove costly. 4 Indicators of an Unhealthy Ego
A few days ago I attended Analytics Camp. It is an “unconference” on analytics organized by Nathan Gilliatt. I know what you you are thinking, nerdville, right? True, it was a geekfest, but a good one to boot. One of the best sessions was from the CEO of an emerging NC software company on things he…
Guy Kawasaki makes business look easy. He has a way of simplifying the complexities of business into actionable bite-sized pieces. His knack for doing this is never more evident than in his new book: Enchantment: The Art, of Changing Hearts, Minds, and Actions. The book was an easy read with good pacing. It has a good blend of…
There are a hundred things you can do to make your brand sharable. There are a thousand ways to spread your organization’s ideas. Here is one great way. Make it Easy! Optimize your content to be easy to find. Create content in the right context to make it easy to understand. Write to an audience…
Let the music play. Don’t stop. When you run a project or campaign it usually has a stop date but when you are creating a movement or building a community there is no end date. Think about a band like The Beatles. Although the band hasn’t toured or put out a new record (officially) in…
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David Horne is co-founder of West Hall Media, a marketing and new media company. He works with companies to enhance their communications and marketing efforts, connect to their communities, and build their brands.
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