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Ok, today’s post is a bit of a break from my normal discussion about marketing. It will still be fun and hopefully useful to you. Back in my school days I used to love making mixed tapes (cassettes, then cds, and now playlists). In honor of the start of summer, here is a playlist for your enjoyment. Go ahead and…
Are you producing great content that hits home with your audience or is your message getting lost in the creative? I’ve seen it a hundred times and so have you. Have you ever watched a commercial that left you confused? You paid attention for the entire 30 seconds and didn’t know what the brand was…
Validate: To demonstrate or support the truth or value of something. Everyone is looking for validation. Your customers, partners, employees, friends, and community desire assurance they belong to something. Building customer loyalty and creating raving fans happens when you are the one to give it to them. You be the one that supports and confirms they are…
I’ll be the first to admit I haven’t heard an entire Justin Bieber song. I grew up listening to music like this, this, and this. However, after a long discussion with my friend Jeff about Justin’s story and Scooter Braun, I knew I needed to check out his documentary, Justin Bieber: Never Say Never. I was Impressed….
Today is Memorial Day in the US. It is a day of honoring the men and women who have given their lives while in military service to our country. I hope you enjoy time with your family and friends and remember the folks who have died in the line of duty so that we can…
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David Horne is co-founder of a marketing solutions company. He works with organizations to build high-touch businesses in a high-tech world.
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