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Be useful and be brilliant Utility is one thing companies better think about as they work to connect with their audiences. With all the choices out there for consumers, if it isn’t useful, it isn’t going to stick or spread. A couple of weeks ago I listened to Mitch Joel talk about this same concept….
My marketing consultancy and digital agency both run Google Apps and Gmail. I love it’s flexibility and ease of use but I wanted more out of it and began looking for services and tools that helped me use Gmail for daily business use. To be clear, I am not talking about email marketing to a…
In today’s world your business is only as strong as your database. I get asked frequently which CRM (Customer Relationship Manager) tools to use and how to implement them. Answering those questions was my job at one time. I helped several companies develop CRM processes, evaluate tools, and integrate solutions. How I use CRM today…
Do you focus on High-Tech or High-Touch? High-tech focuses on tools and data. High-touch focuses on interactions and connections. High-tech counts the number of visits. High-touch counts the number of relationships High-tech aims for the head. High-touch captures the heart. High-tech tells the story. High-touch tells the legend. High-tech wants the facts. High-touch wants to be interesting. The…
Yesterday I had a brief conversation via email with Dan Zarella (You can check out his impressive bio here). His blog is one I frequent often, it offers valuable insight and metrics on new media and marketing. He is the author of “The Social Media Marketing Book.” This book is great start for anyone getting started…
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