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This past Tuesday, New Marketing Labs hosted a one day event in Chicago titled “New Marketing Experience (NME).” I have been to many conferences where attendees sit theatre style and listen to experts speak at us or to us in better scenarios. NME was formated differently. We sat at round tables with the speakers and other…
Tony Hsieh caught up with Seth Godin on the Delivering Happiness bus tour. This is a nice 8 minute clip talking about generosity marketing. It is a good reminder for us tom remember how valuable kindness and taking your eyes off yourself are to succeeding in business and life. Enjoy! If you can’t see the video…
The internet space is more and more tool driven. Organizations use social media tools, CRMs, ESPs, and countless other automation tools to develop, manage, monitor, research, and respond. The trick is to use the tools without being a tool. Recently, I attended a panel discussion at Social Fresh Charlotte about leveraging social media listening and…
Wednesday was the national day of action for Citizen Gulf . They are a nonprofit organization helping fishing families affected by the Gulf Crisis. The Greensboro Chapter of Social Media Club hosted one of the benefts. Tammy Friedeck and Chuck Hester did a great job sharing about the power of social media for social good. The…
I think we complicate word-of-mouth (WOM). Many organizations spend countless hours trying to get their Youtube video to go viral. Facebook and Twitter, let’s not go there. Here is a simple strategy for creating WOM and building brand value. PSE Marketing 1. Perfect your product and story 2. Set expectations with valuable online content 3….
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