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Can you believe it is already May? In the college world it means: class dismissed! For me, it means my college professor hat comes off. I hope to have the opportunity to wear it again. It was an incredible learning experience for me and hopefully for the students also. In a few short months they…
Last week I wrote about the ABC’s of social media on SocialFresh.com. Nothing too deep, just a good reminder that we need to know the social media alphabet. You can check it out, here. Now, let’s talk integers. Social Media 123′s 1. Vision – Know what you want 2. Focus - Strategy and Tactics 3. Goals –…
January of this year marked the first time I set foot in a college classroom as a professor. This semester, I am teaching a digital marketing and social media course at Greensboro College. It’s now April and we are mid-term. My class is filled with bright young men and women who hold all the potential…
Socialmediabrandreview.com is one of the projects my Greensboro College students are doing this semester. They are reviewing top brands’ social media participation and engagement and posting their critiques on a blog we set up. Each student will post three reviews over the course of the semester. They are picking two from a list we gave them and…
Take fifteen minutes each day to quiet the noise and THINK about your business. Start today. Grab a pen, some paper, and a chair. Turn off the tv, ipod, laptop, and phone. Don’t text, tweet, chat, or talk for fifteen minutes. Think. This simple (but not always easy) exercise will help you get clarity for…
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