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Long term success in any business endeavor, social media or otherwise, requires a good foundation. The importance of laying the right foundation seems to be an after thought for most companies these days. Cornerstones set the position of a structure. They function the same way for your business by giving you a reference for laying other…
Social Media doesn’t cause problems or make something great. It simple magnifies what is already there. Sometimes I still run into marketing or brand managers that believe social media causes all sorts of problems. It causes customer service problems. It causes branding problems because you lose control of the message. It does…it does… it does… The…
Networking is all about who you know these days. The strength of your business is in direct proportion to the strength of your network. Because of social media, networking is no longer primarily geographical. We have the ability to meet people anywhere in the world. Tools like Facebook, Linkedin, Twitter, and other platforms have made the world smaller. Today, I…
Every one of us craves to be liked. We also enjoy being around people we like. These are the folks we do business with, partner with, and spend the rest of our lives with. Since this is the case, wouldn’t you want to know how to make anyone like you? Sure, you can’t make someone…
The great folks at the National Cotton Council and Syngenta asked me to speak at their “Leadership At Its Best” Conference. It was a blast spending time with such wonderful folks and talking about social media for the Ag business. Here is what we discussed: Social Media for Awareness and Influence View more presentations from David…
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