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Be useful and be brilliant Utility is one thing companies better think about as they work to connect with their audiences. With all the choices out there for consumers, if it isn’t useful, it isn’t going to stick or spread. A couple of weeks ago I listened to Mitch Joel talk about this same concept….
Don’t do it! Everything will be ok. Please put down the shiny object. I’ve been working with a group that has shiny object syndrome. You’ve seen it before haven’t you? It occurs when normally smart and discerning people disconnect their brain and focus on any new or exciting technology, social media platform, or tool that gets…
Long term success in any business endeavor, social media or otherwise, requires a good foundation. The importance of laying the right foundation seems to be an after thought for most companies these days. Cornerstones set the position of a structure. They function the same way for your business by giving you a reference for laying other…
Social Media doesn’t cause problems or make something great. It simple magnifies what is already there. Sometimes I still run into marketing or brand managers that believe social media causes all sorts of problems. It causes customer service problems. It causes branding problems because you lose control of the message. It does…it does… it does… The…
Networking is all about who you know these days. The strength of your business is in direct proportion to the strength of your network. Because of social media, networking is no longer primarily geographical. We have the ability to meet people anywhere in the world. Tools like Facebook, Linkedin, Twitter, and other platforms have made the world smaller. Today, I…
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